BEHIND THE BRAND
About Lauren
Lauren DeYoung is a sixth-generation jeweler with an expertise in vintage and antique jewelry and rare, highly covetable gems. Lauren brings a discerning eye and a fresh, contemporary perspective to her family’s heritage business, The DeYoung Collection, which was founded in 1835, and remains internationally renowned today for its collection of exceptional jewels. With unparalleled access to a global network of suppliers and artisans, Lauren works with clients to source one-of-a-kind vintage treasures, design the perfect engagement ring, or uncover extraordinary, contemporary pieces.
Lauren founded her eponymous company, Lauren DeYoung Jewelry, in 2019, and launched her e-commerce site in 2023. LDJ is highly curated, with a selection of both coveted vintage pieces and contemporary classics for the modern jewelry connoisseur. Lauren is passionate about jewelry education and enjoys sharing the rich and meaningful story behind each gem. As a personal collector and female founder, Lauren has a knack for understanding a woman’s jewelry needs and is often turned to for styling advice and tips on building the ultimate jewelry collection.
A FAMILY BUSINESS
Founding Generations of DeYoung
OUR HISTORY
Since 1835
The DeYoung family owns the oldest wholesale jewelry business in the United States. Their history dates back to diamond cutting in Holland before they emigrated to Boston in 1835. As the business expanded into diamond dealing, it soon broadened its focus to include natural pearls, colored gemstones, and antique jewels, establishing a legacy of exceptional and varied offerings.
During the Great Depression, when banks were foreclosing on jewelry manufacturers, dealers, and retailers, the DeYoung family acted on the opportunity to acquire many exquisite gems, including several famous and royal jewels. As the company extended its reach into wider domestic and international markets, the family also played an active role in industry organizations—most notably as one of the earliest members and governors of the Gemological Institute of America (GIA) in the 1950s.
There is no experience quite like finding a one-of-a-kind vintage treasure that you connect with. These pieces have already stood the test of time and elevate personal style to a new level.
- LAUREN DEYOUNG
THE SMITHSONIAN
DeYoung Diamonds
Now part of the Smithsonian Institution’s permanent collection in Washington, D.C., the DeYoung Diamonds are celebrated for their rarity and exceptional beauty. The bright colored Pink Diamond, admired by gem enthusiasts and researchers alike, was first donated in 1962. The Red Diamond followed in 1987 and remains one of the largest known natural red diamonds in the world.
PRIVATE APPOINTMENTS
Visit the DeYoung Showroom
Explore our curated selection of contemporary, antique, and unique vintage designs, and uncover your next everyday treasure. To visit our Fifth Avenue showroom in person or virtually, we invite you to fill out the appointment request form.
